Kaggle Days

Kaggle Days are worldwide events for data scientists. I designed collateral material, logo and illustrations for conferences held in cities around the world  representing different cities.

Kaggle Days are events organised by Kaggle, a popular online community of data scientists and machine learning practitioners. The events are held in cities around the world, and they attract a diverse audience of data scientists, machine learning practitioners, and other professionals.

Process

1. Define the message:  In first place I tried to determine the key message of the key visual. What is the purpose of Kaggle Days? Who is the target audience? What do you want people to take away from the event?
2. Create a hierarchy: Once I’ve found the key message and a balance between text and graphics, I created a hierarchy of information for the poster. What are the most important details? What should be highlighted or emphasised? The illustration is the key point of the poster but the text constitutes the part of the visual.
3. Balance the design: I wanted to ensure that the design is balanced and visually appealing. I used negative space to create contrast and focus attention on the most important elements.
4. Relation to the product: I decided  the design should reflect the excitement and innovation of Kaggle Days while providing clear and concise information about the event. Therefore the symbols of the city resemble neuronal net that relates ro technology.