Problem
As a creative designer I work on how each aspect of your design is going to look, and how it will appeal to the people that are most important in your market.
Pandemic time made a significant shift in our spectrum of values. We care now a lot more about our health and safety. Unfortunately during the pandemic a lot of fake companies wanted to take advantage of our health therefore the problem I faced was to avoid my client being related to these fake companies. My goal was to represent Check Your Health as a trustworthy and professional business that offers 100% safe and secure service.
Solution
During every design process I create elements that represent your brand’s personality and evoke desired emotions.
I started with choosing appropriate colour palette for both branding and the website. Colour has the power to communicate messages and evoke emotional responses. I decided not to use the typical blueish palette that is related with medical services as too much generic.
Therefore I’ve chosen a turquoise as the colour close to blue that can represent medical services and also evokes positive emotions. It suggests clarity of thought and trustworthiness.
The second challenge was how to represent the brand so that stands out amongst the others and appeals to the customers as reliable and professional. During my research I found out the best way is to keep the design very clean and minimalistic, with the modest use of stock photography that looks very generic and does not look trustworthy. I decided will use a lot of infographics and illustrations that are a good tool to explain how the service works in a simple and familiar way.
Website
The centre point of my design was the website as the company is working exclusively online.
When I was designing a mockup of a website I created user personas – profiles of people who will be using the website. What they are looking for? What sort of information they are seeking? Should the website be more visual or loaded with medical information? Ultimately, the user’s point-of-view is always right, always the priority.
During my research I found out visitors mainly seek the best price vs. a good content. Although they don’t need an extensive, medical content, but rather a quick and simple experience on the site. They want to know exactly what they receive for the money they paid. The slides below show the shopping path I designed for my client – the purchase is completed within only 3 steps.
Result
Although a good design is not measured with the number of sold products. Everything is about a great content and the users’ satisfaction.
Simplicity always works in an effective web page design. That’s why I decided to design a clean and fresh website for Check Your Health with an intuitive architecture information. Not only makes the website appealing but also help the user to navigate from one page to another seamlessly.
Overall the simpler user experience, the better. I hope I managed to develop an aesthetic and functional website for Check Your Health.
Here is what they said…
With Kasia’s help, we were able to increase the functionality of our website dramatically while cutting our costs. Our website is much more easy to use and we managed to rebrand into selling our products more effectively. All that works perfect with other elements of our branding.
