Design trends can shape everything from how designers create to user interface design to future iterations of everything from websites to package design. Let’s dive into some of the top web design trends for 2022.
Designers have started creating sites as art, sites as interactive projects, and sites that simply exist for play and delight. This harkens back to the beginning of the web when designers found ways to show off new techniques or create websites for their own sake.
1.
Fun, Optimistic Designs
After the past few years of living through a worldwide health pandemic, designers are adding a little extra fun and spunk into design projects. It’s just the feeling we all need about now.
Funky shapes, color, and even faces can make for a lot of fun. Designers are using the web design trend with fun, optimistic designs for everything from portfolio sites — such as the example above — to e-commerce. The common thread with these designs is that they inject a little extra happiness into the world.
2. Black and White Color Schemes
Black and white color schemes are the most stark, and beautiful, design trend of the year. Without color, you really have to think about and design within constraints. While this might sound a little intimidating, it can be freeing and help jumpstart creativity. Plus, the results can be absolutely stunning.
3. Bold & Experimental Typography
From outlines to color fonts to shifting shapes and fills, bold and experimental type options are dominating website designs. When it comes to today’s web typography, there really are no rules and designers are playing with a little bit of everything.
4. One-page websites
Sometimes the most effective site is the least complex one. We have seen the increasing popularity of the one-page website that forgoes menus and navigation in favor of simple scroll navigation. One-page sites work best when their subject matter is narrower, like a portfolio or the presentation of a single idea.
These sites evoke the feeling of holding a flyer or reading a poster. All the information you need to review is in one place without the distraction of navigation or searching multiple pages.
5. Glassmorphism
The first hints of glassmorphism started with neomorphism in late 2020 and early 2021 and evolved into the more complete glass effect that’s popular now.
Glassmorphism is just what you might think: Design elements that have a look that’s reminiscent of glass. There may be elements of transparency, frostiness, or glossiness.
Designers have been playing with this style in a major way on Dirbbble and its finding a way into a larger number of published website designs.
6. Fewer images in heroes
This year, many designers are opting to craft hero sections and landing pages that speak with design rather than relying on photographs or illustrations. Hero images give a big visual impact right off the bat, but sometimes eliminating the distraction of a splashy image puts the focus more on style and content.
In other words, what keeps us safe can go too far, and keep us too safe. In fact, it can trigger self-censoring.
This response is important for our ability to learn from mistakes, but it also gives rise to self-criticism, because it is part of the threat-protection system. In other words, what keeps us safe can go too far, and keep us too safe. In fact, it can trigger self-censoring.
7. Inclusive designs and content
Your website can look amazing but can anyone use or access it? Can people relate to your products and services?
Inclusive design can make people trust your services or products more by helping them feel connected or seen. Inclusivity extends to race, gender neutrality, culture, accessibility, and ability.
You can incorporate inclusive design on your website by ensuring that your site is functional and accessible. This means that your website’s user interface (UI) is simple and easy to navigate, fonts are easy to read and appropriate for your brand, colours don’t clash, and you use plenty of white space.
Don’t ignore the content on your website – it can be just as important as the visual designs. Take note of what people are talking about, and market your services or products accordingly.
Conclusions
The new year is already looking to explode in extraordinary fashion when it comes to website design trends. Think about how you can merge these elements into existing projects or as a part of something new. And most of all, have fun!
Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.